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TREND WATCH

Frosted & Icy-Blue Makeup: A Buyer's Guide to Shimmer Eye Products That Actually Match the Trend compared

Pinterest saves for frosted makeup are up 150% and icy blue is up 50% — here's what the shade names and finishes on Amazon's own listings actually support.

✓ Real Research✓ No Sponsored Picks✓ Verified Listings✓ Legit Only
By the DopamineKart editors · Updated 17 August 2026 · 7 min read
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Bl

All 3, compared

LegitFormatShade StoryFinishBest Use
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Blueberry Pop (Blue)NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Blueberry Pop (Blue)4.3value pickJumbo pencil stickBlueberry Pop (blue)Not specified beyond shade nameLiner or quick lid color in true blue
Milani Gilded Mini Eyeshadow Palette Matte Makeup - Whiskey Business | Tan And Brown Eyeshadow Assortment With Major Color Payoff. Six Matte And Shimmer Shades. Made In USA.Milani Gilded Mini Eyeshadow Palette Matte Makeup - Whiskey Business | Tan And Brown Eyeshadow Assortment With Major Color Payoff. Six Matte And Shimmer Shades. Made In USA.3.3mid-pricedMini palette, six shadesWhiskey Business (tan and brown)Matte and shimmer mixBuilding a full neutral frosted eye
MAYBELLINE Color Tattoo Longwear Multi-Use 24HR Eye Shadow Stix, Rich, Long Lasting Eyeshadow, Eyeliner and Eye Primer Stick, I Am Authentic (Rose Gold Shimmer)MAYBELLINE Color Tattoo Longwear Multi-Use 24HR Eye Shadow Stix, Rich, Long Lasting Eyeshadow, Eyeliner and Eye Primer Stick, I Am Authentic (Rose Gold Shimmer)3.8premiumMulti-use stixRose Gold ShimmerShimmerOne product for shadow, liner, and primer

“Legit” is our own 1–5 value score, computed the same way for every product from what its live listing showed — how we calculate it. A dash means one of the four inputs could not be read, so we do not score it. Everything else is qualitative. No prices — they move too fast for an article to stay true.

Category winners

One winner per job, assigned only where this lineup genuinely supports a call.

Truest to 'Icy Blue'NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Blueberry Pop (Blue)It's the only product in this list whose listing names an actual blue shade (Blueberry Pop), making it the direct match for the icy-blue side of the trend.
Most Shade Variety in One CaseMilani Gilded Mini Eyeshadow Palette Matte Makeup - Whiskey Business | Tan And Brown Eyeshadow Assortment With Major Color Payoff. Six Matte And Shimmer Shades. Made In USA.Its listing states six matte and shimmer shades in a single mini palette, more color options than the other two single-shade formats offer.
Most Multi-Purpose FormatMAYBELLINE Color Tattoo Longwear Multi-Use 24HR Eye Shadow Stix, Rich, Long Lasting Eyeshadow, Eyeliner and Eye Primer Stick, I Am Authentic (Rose Gold Shimmer)Its title describes it as eyeshadow, eyeliner, and primer in one stick, a three-in-one claim the other two listings don't make.
Best bang for your buckNYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Blueberry Pop (Blue)Scores 4.3 while sitting at the value pick end — the most this lineup gives back for what it asks.

The 3

Each links to a live Amazon listing that was opened and read before it went in.

NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Blueberry Pop (Blue)

NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Blueberry Pop (Blue)

The Icy-Blue Anchor

This is a jumbo pencil format described as a blendable eyeshadow stick and eyeliner in one, in the shade Blueberry Pop — a blue. For anyone building an actual icy-blue look rather than a general frosted one, this is the only product in the lineup whose listing names blue outright. The trade-off is scope: it's a single shade in pencil form, not a palette, so it suits liner work or a quick wash of color more than a full multi-tone eye.

Best for: Shoppers who want true icy blue, in a pencil/liner format

Listed as: NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Blueberry Pop (Blue)

View on Amazon →
Milani Gilded Mini Eyeshadow Palette Matte Makeup - Whiskey Business | Tan And Brown Eyeshadow Assortment With Major Color Payoff. Six Matte And Shimmer Shades. Made In USA.

Milani Gilded Mini Eyeshadow Palette Matte Makeup - Whiskey Business | Tan And Brown Eyeshadow Assortment With Major Color Payoff. Six Matte And Shimmer Shades. Made In USA.

The Frosted Neutral Palette

A mini eyeshadow palette in the Whiskey Business shade story — tan and brown tones across six matte and shimmer finishes, per its own title. It's built for range within a warm palette rather than the icy-blue end of the trend, so it's better suited to those who want a frosted shimmer finish layered over neutral color than anyone shopping for blue specifically. Its listed 'Made in USA' detail and multi-shade format make it a compact option for building out an eye look in one compact case.

Best for: Neutral-tone frosted looks with matte and shimmer shades in one palette

Listed as: Milani Gilded Mini Eyeshadow Palette Matte Makeup - Whiskey Business | Tan And Brown Eyeshadow Assortment With M

View on Amazon →
MAYBELLINE Color Tattoo Longwear Multi-Use 24HR Eye Shadow Stix, Rich, Long Lasting Eyeshadow, Eyeliner and Eye Primer Stick, I Am Authentic (Rose Gold Shimmer)

MAYBELLINE Color Tattoo Longwear Multi-Use 24HR Eye Shadow Stix, Rich, Long Lasting Eyeshadow, Eyeliner and Eye Primer Stick, I Am Authentic (Rose Gold Shimmer)

The Multi-Use Shimmer Stix

This is a stix-format product described as eyeshadow, eyeliner, and eye primer in one, in a Rose Gold Shimmer shade, with a stated 24-hour wear claim on the listing. It leans warm-metallic rather than icy-blue, so it fills a different corner of the frosted trend — the reflective, multi-use side rather than the cool-toned side. Best suited to anyone who wants one stick to do several jobs rather than a dedicated blue product.

Best for: Rose-gold shimmer fans who want one product to do eyeshadow, liner, and primer duty

Listed as: MAYBELLINE Color Tattoo Longwear Multi-Use 24HR Eye Shadow Stix, Rich, Long Lasting Eyeshadow, Eyeliner and Eye

View on Amazon →

The questions that come up

Which of these is actually 'icy blue,' not just frosted?

Only the jumbo eye pencil in Blueberry Pop is described as blue on its own listing. The mini palette is a tan/brown shade story, and the multi-use stix is rose-gold shimmer — both frosted-adjacent in finish but not icy-blue in color.

Can I get a full frosted eye look from just one of these?

The mini palette comes closest, since its listing states six shades across matte and shimmer finishes in one case. The pencil and the stix are each a single shade, so pairing either with a complementary product would be needed for a layered look.

Is the pencil format harder to use than a palette?

That depends on the look you're going for. A pencil is suited to direct application — lids or liner — while a palette gives you more shades to blend, per its stated six-shade assortment. Neither listing details application technique beyond format.

Does the 'primer' claim on the multi-use stix mean it replaces an eye primer?

The listing describes it as usable for eyeshadow, eyeliner, and eye primer, but that's a stated multi-use claim rather than a tested comparison to a dedicated primer. Read it as flexibility in one product, not a guaranteed substitute.

Are any of these matte instead of shimmer?

The mini palette's listing specifies both matte and shimmer shades within its six-color assortment. The pencil and the stix are both described in shimmer-leaning terms (Blueberry Pop and Rose Gold Shimmer respectively), with no matte claim on either.

What should I ignore when comparing these three?

Ignore any assumption about wear time, blendability, or pigment intensity beyond what's stated. The Maybelline stix lists a 24-hour wear claim on its own title; the other two make no such claim, which isn't evidence either way about how long they last.

The bottom line

If the goal is literally icy blue, the jumbo eye pencil is the only product on this list whose title says so, and its dual-use pencil format makes it easy to use as liner or a quick lid wash. The mini eyeshadow palette is the pick for building a full frosted-neutral eye with both matte and shimmer shades in one compact case, though its tan/brown story sits outside true icy-blue. The multi-use stix is best suited to anyone chasing the rose-gold end of the frosted spectrum rather than blue, valued for its stated eyeshadow/eyeliner/primer versatility in one product.

Notes and sources

Affiliate disclosure. DopamineKart is a participant in the Amazon Services LLC Associates Program. As an Amazon Associate, DopamineKart earns from qualifying purchases — at no extra cost to you, and it never changes a pick. Sources. Every listing was verified live; nothing here was tested by hand. Colours, sizes and availability change — read the listing before buying.

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