
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow
It's the only product in this list whose listing names an actual blue shade (Blueberry Pop), making it the direct match for the icy-blue side of the trend.
TREND WATCH
Pinterest saves for frosted makeup are up 150% and icy blue is up 50% — here's what the shade names and finishes on Amazon's own listings actually support.


It's the only product in this list whose listing names an actual blue shade (Blueberry Pop), making it the direct match for the icy-blue side of the trend.

Its listing states six matte and shimmer shades in a single mini palette, more color options than the other two single-shade formats offer.

Its title describes it as eyeshadow, eyeliner, and primer in one stick, a three-in-one claim the other two listings don't make.

Scores 4.3 while sitting at the value pick end — the most this lineup gives back for what it asks.
| Legit | Format | Shade Story | Finish | Best Use | |
|---|---|---|---|---|---|
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Blueberry Pop (Blue) | 4.3value pick | Jumbo pencil stick | Blueberry Pop (blue) | Not specified beyond shade name | Liner or quick lid color in true blue |
Milani Gilded Mini Eyeshadow Palette Matte Makeup - Whiskey Business | Tan And Brown Eyeshadow Assortment With Major Color Payoff. Six Matte And Shimmer Shades. Made In USA. | 3.3mid-priced | Mini palette, six shades | Whiskey Business (tan and brown) | Matte and shimmer mix | Building a full neutral frosted eye |
MAYBELLINE Color Tattoo Longwear Multi-Use 24HR Eye Shadow Stix, Rich, Long Lasting Eyeshadow, Eyeliner and Eye Primer Stick, I Am Authentic (Rose Gold Shimmer) | 3.8premium | Multi-use stix | Rose Gold Shimmer | Shimmer | One product for shadow, liner, and primer |
“Legit” is our own 1–5 value score, computed the same way for every product from what its live listing showed — how we calculate it. A dash means one of the four inputs could not be read, so we do not score it. Everything else is qualitative. No prices — they move too fast for an article to stay true.
One winner per job, assigned only where this lineup genuinely supports a call.
Each links to a live Amazon listing that was opened and read before it went in.

The Icy-Blue Anchor
This is a jumbo pencil format described as a blendable eyeshadow stick and eyeliner in one, in the shade Blueberry Pop — a blue. For anyone building an actual icy-blue look rather than a general frosted one, this is the only product in the lineup whose listing names blue outright. The trade-off is scope: it's a single shade in pencil form, not a palette, so it suits liner work or a quick wash of color more than a full multi-tone eye.
Best for: Shoppers who want true icy blue, in a pencil/liner format
Listed as: NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Blueberry Pop (Blue)
View on Amazon →
The Frosted Neutral Palette
A mini eyeshadow palette in the Whiskey Business shade story — tan and brown tones across six matte and shimmer finishes, per its own title. It's built for range within a warm palette rather than the icy-blue end of the trend, so it's better suited to those who want a frosted shimmer finish layered over neutral color than anyone shopping for blue specifically. Its listed 'Made in USA' detail and multi-shade format make it a compact option for building out an eye look in one compact case.
Best for: Neutral-tone frosted looks with matte and shimmer shades in one palette
Listed as: Milani Gilded Mini Eyeshadow Palette Matte Makeup - Whiskey Business | Tan And Brown Eyeshadow Assortment With M
View on Amazon →
The Multi-Use Shimmer Stix
This is a stix-format product described as eyeshadow, eyeliner, and eye primer in one, in a Rose Gold Shimmer shade, with a stated 24-hour wear claim on the listing. It leans warm-metallic rather than icy-blue, so it fills a different corner of the frosted trend — the reflective, multi-use side rather than the cool-toned side. Best suited to anyone who wants one stick to do several jobs rather than a dedicated blue product.
Best for: Rose-gold shimmer fans who want one product to do eyeshadow, liner, and primer duty
Listed as: MAYBELLINE Color Tattoo Longwear Multi-Use 24HR Eye Shadow Stix, Rich, Long Lasting Eyeshadow, Eyeliner and Eye
View on Amazon →Only the jumbo eye pencil in Blueberry Pop is described as blue on its own listing. The mini palette is a tan/brown shade story, and the multi-use stix is rose-gold shimmer — both frosted-adjacent in finish but not icy-blue in color.
The mini palette comes closest, since its listing states six shades across matte and shimmer finishes in one case. The pencil and the stix are each a single shade, so pairing either with a complementary product would be needed for a layered look.
That depends on the look you're going for. A pencil is suited to direct application — lids or liner — while a palette gives you more shades to blend, per its stated six-shade assortment. Neither listing details application technique beyond format.
The listing describes it as usable for eyeshadow, eyeliner, and eye primer, but that's a stated multi-use claim rather than a tested comparison to a dedicated primer. Read it as flexibility in one product, not a guaranteed substitute.
The mini palette's listing specifies both matte and shimmer shades within its six-color assortment. The pencil and the stix are both described in shimmer-leaning terms (Blueberry Pop and Rose Gold Shimmer respectively), with no matte claim on either.
Ignore any assumption about wear time, blendability, or pigment intensity beyond what's stated. The Maybelline stix lists a 24-hour wear claim on its own title; the other two make no such claim, which isn't evidence either way about how long they last.
If the goal is literally icy blue, the jumbo eye pencil is the only product on this list whose title says so, and its dual-use pencil format makes it easy to use as liner or a quick lid wash. The mini eyeshadow palette is the pick for building a full frosted-neutral eye with both matte and shimmer shades in one compact case, though its tan/brown story sits outside true icy-blue. The multi-use stix is best suited to anyone chasing the rose-gold end of the frosted spectrum rather than blue, valued for its stated eyeshadow/eyeliner/primer versatility in one product.
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