Brand New Day resets Peter Parker — broke, anonymous, and, for the first time in live action, throwing hands with an army of red ninjas (The Hand). Critics gave it 90%; audiences pushed it to a record 98% on the biggest opening weekend in history (~$360M). It also arrived wrapped in a $309M wall of brand deals — the biggest movie marketing campaign ever — which is exactly why so much of it is quietly shoppable.
Hiding in plain sight: the brand hunt
📱Samsung GalaxyPeter’s phone throughout the film is a Samsung Galaxy.
💻ASUSASUS computers turn up in Peter’s corner of New York.
🍕Little CaesarsLittle Caesars pizza makes more than a few appearances.
🚗BMWBMW is the film’s biggest partner — the iX3 and 5 Series are in it, and BMW even built a Spider-wrapped iX3 Flow show car.
💧Liquid I.V.Stocked on a bodega shelf — Liquid I.V. hydration.
🍺BEROTom Holland’s own non-alcoholic beer, on the bodega shelf — and he plays Spider-Man. There’s a limited upside-down Spider-Man can at berobrewing.com.
🌶️TakisFuego on the bodega shelf — a first-time Sony snack partner. Grab a bag on Amazon.
None of it is subtle: Sony’s record $309M campaign put 165 brands in and around the film. Here’s the on-screen roll call — shop the tech: a Samsung Galaxy · an ASUS laptop.
Caught one? Take it home
The verdict
4.9
Legit Score · our editorial verdict
Legit 4.9 — a near-perfect crowd-pleaser, and we’re scoring to the room: critics 90%, audience a record 98%. It’s the biggest opening ever for a reason. Our editors’ favorite bit? The ninjas. Spidey versus an army of The Hand is the most fun Marvel’s had in years — more movies need ninjas. 2026, bring ninjas back. This review was conducted in full stealth mode by editors who are, today, also ninjas — you didn’t see us. That’s the point. 🥷 On the shopping: the brand deals are real and mostly tasteful; if you want a piece of it, the Liquid I.V. is the honest one (it’s literally on screen — even ninjas need electrolytes) and the electronic mask is the splurge.
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Sources. Verified review — screened by our editors. The Legit Score is anchored to the film’s actual reception (critics 90% · audience 98%), not a solo opinion. Box-office and brand-campaign figures are from public trade reporting. Product images are pending approved brand/studio media — themed placeholders shown until then, and we use only cleared media for movie and product imagery. Shopping links are affiliate links; we may earn a commission at no extra cost to you.